Advertising display



Jan. 27. l1925. y 1,524,410

B. 1. SOMMER ADVERTIS ING DISPLAY 1 lzventon K73 BQZaI Sommer;

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UNITED STATES PATENT OFFICE.

BELA I. SOMMER, OF TUCKAI-IOE, NEW YORK, ASSIGNOR TO SNYDER 8c BLACK, IN- CORPORATED, F NEW YORK, N. Y., A CORPORATION O'F NEW YORK.

ADVERTISING DISPLAY.

Application led February 19, 1924. Serial No. 693,780.

To all whom it may concern: 11 at the foot of panels 5, 6, are relatively 50 Be it known that I, BELA I. SOMMER, a narrow strips 12, 13, respectively, inreachcitizen o-f the United States, and a resident ing toward each other under panels 2, 3, 4

of Tuckahoe, in the county of I/Vestchesfter but not attached to those panels. Said in- 5 and State of New York, have invented cerreaching ends of strips l2, 13 are provided tain new and useful Improvements in Adwith means, such as notches 14, 15, for mu- 55 vertising Displays, of which the following is tually interlocking. Said sets of notches are a specification. in duplicate. so that said strips may be This invention relates to advertising dislatched together in more than one interlockplays and particularly to. those constructed ing position, whereby the display may be eX- of sheet material and which may be erected tended to different widths at pleasure. 60 into display position from collapsed condi- If desired, portions as 16, 17, respectively, tion. may extend into and be cut from the area of The object of my improvements is to proeither or bot-h of panels 3, 4, while ramain- 16 vide a display of the character described, of ing connected with mid-panel 2, to be carattractive appearance and simple construcried forwardly with said mid-panel for dise5 tion, and which may be securely erected in play purposes when the device is erected display position by means inherent in the whereby said mid-panel is offset from said device, edge panels and in a plane parallel thereto.

20 To these ends my improvements comprise The device is erected by folding panels 3,

features illustrated in their preferred emt, backwardly relatively to mid-panel 2, and 7o bodiment in the drawing accompanying this panels 5, 6 forwardly, relatively to the inspecification, wherein ztermediate panels, and into a common plane.

Figure 1 is a rear perspective elevation of Then strips 12, 13 are folded upwardly,

my improved device erected in display popreferably at right angles to panels 5, 6 and sition. Fig. 2 is a fragmentary detail perat the rear of the device, and the inreaching 75 spective view of the lower part of the device ends of said strips interlocked, see Fig. 1, in partially folded or collapsed condition. for sustaining the device in display posi- Fig. 3 is a front plan view of the device laid tion. Fig. 2 illustrates one manner of arout fiat. All the figures of the drawing are ranging the device into fiat form for stackto one scale. ing or shipping. 30

My improved device is preferably formed I claim: of one integral sheet o-f material such as 1. In a device of the character described cardboard, and the principal members therethe combination of five upright panels co-mof comprise five upright panels, articulated prising a forward reaching mid-panel, op-

to each other, respectively. Mid-panel 2 is posite receding intermediate panels articu- 85 preferably relatively narrow, and intermelated to the opposite side edges respectively diate panels 3, 4i, articulated to said mciof said mid-panel and opposite edge panels panel along its upright edges at 7 8, rein approximately one plane vertically articspectively, are preferably somewhat wider ulated to said intermediate panels, portions than said mid-panel, and edge panels 5, 6, of the opposite side edges of said mid-panel 90 articulated to intermediate panels-3, 4, along being cut from the area of said intermeditheir outer upright edges 9. 10, respectively, ate panels respectively, and strips articuare preferably somewhat wider than said inlated to the lower edges of said edge pantermediate panels, respectively. The articuels respectively provided with means for lating score lines at 7, 8, 9, l0 are preferably mutually interlocking for holding the device 95 normal to base line 11 of the device and parin display position. allel with each other. 2. In a device of the character described Articulated to those portions of base line the combination of five upright panels comprising a forwardly reaching mid-panel, opposite receding intermediate panels articulated thereto and opposite edge panels in approximately one plane articulated to said intermediate panels, said lines of articulation being parallel, and strips articulated to the lower edges of said edge panels respectively and having their inreaching ends provided with means for mutually interlocking for holding the device in display position. 1U

In witness whereof, I hereby affix my signature this 8th day of February, 1924.

BELA I. SOMMER. 

